Introducing the all-new Backstitch shop

The Backstitch shop, owned by the marvellous Alice, has been a long time entry on my Big List of UK Fabric Shops. As a customer, I’ve always really appreciated Alice’s great selection of fabrics, fabulously selected coordinating bundles, helpful advice and fast delivery times. I’m not a big dressmaker personally (wish I had time!), but I have also been really impressed by the fantastic range of patterns she has available too. The only downside to the shop (and I hope Alice will forgive me for this) was that it was quite difficult to browse and find the fabrics that you wanted.


So, I was really delighted to discover from Alice that Backstitch has had a huge revamp, and is now looking absolutely top-notch! There is now masses of browsability, all the information is presented very clearly (postage charges included!), the photos are fantastic and there is still an absolutely brilliant range of products, including Alice’s brilliantly put-together bundles, like this little combo, called Antifreeze (very apt on this rather chilly autumn day!):

Now that the site is easier to browse and fantastically well organised, it’s easy to spot all the lovely goodies…. I notice that there is now a fabulous selection of linen/cotton mix fabric in a gorgeous range of colours, and she also has lots of lovely Sketch blenders, like this one, in cherry:

And how about this gorgeous Letterpress Bundle?

Discount for Very Berry Readers

If all these goodies have got you reaching for your credit card, I have good news… for the next couple of days Very Berry readers get 10% off with the code WLVBHThe code is usable until midnight on 11 October 2013 – ENJOY!

Backstitch Competition

If you do make an order, you will be entered into the brilliant competition that Alice is holding to celebrate the arrival of the new Backstitch. The prizes are brilliant!

  • 1st Prize: £50 off first order and 20% off all subsequent orders for a whole year
  • 2nd Prize: £25 off first order and 15% off all subsequent orders for six months
  • 3rd prize: £10 off first order and 15% off all subsequent orders for three months 

All you need to do is place an order at Backstitch, via account (as opposed to via guest checkout) within the month of October.  You will be entered once for each time you place an order, so multiple orders equal multiple entries… great news and a real incentive to get shopping! 

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