I’m so delighted that we’ve got another really fabulous fabric giveaway all ready to go. This time, the lovely Alice from Backstitch is offering a smashing prize – one of her gorgeous Klona cotton tonal bundles… here’s a couple of them, but you really need to pop round to Backstitch to see them all:
To keep with a Very Berry tradition of getting to know fabric shop owners a little bit, I thought it would be good to find out more about Alice, and Backstitch – so help yourself to a cuppa & a slice of cake, pull up a chair, and let’s have a chat…
Hi Alice, Welcome to Very Berry! Can you tell us a little bit about Backstitch, its history & what you sell?
I started Backstitch, an online sewing store selling fabric and patterns, in March 2010. It was an idea that had been brewing for about 2 years. I loved the look of the beautiful sewing stores in the US and Australia, like Purl and Amitie that were about then and wanted to recreate something like that in the UK. It’s amazing to see how much things have changed in the UK sewing community in the last 5 years – there didn’t used to be very many exciting shops online or on the high street! I decided that starting with an online store would be a sensible way to dip my toe in the water.
Do you sew or quilt (or both!)? If so, what things do you enjoy making?
Yes, I sew, and quilt. Unfortunately, with a ‘day job’ and two small kids as well as Backstitch to keep me busy, I don’t get to do as much as I would like, but I still usually have a couple of projects on the go. I am very much an enthusiastic beginner when it comes to sewing. But I do love it so. Sewing can be such a pleasing and relaxing pastime. I recently finished a quilt for my sons bed, and a pair of Colette Madeline Bloomers in the Oliver+S Interlock Knit fabric, which are lush, and I was sewing myself up a new tote bag (yet to be completed) on Thursday night using an old t-towel and some Klona cotton… I can’t get enough of sewing simple bags it seems! I try to blog my pursuits (as much as time permits!) on my personal blog Fancy Elastic as well as on the Backstitch blog.
Do you have your own personal favourite designer or brand?
Oh, gosh! One favourite? If I had to choose a fabric designer then It would have to be Anna Maria Horner. Her use of colour is just genius… really complex mixes that fail to impress me! But really, there is such a lot that I love, I struggle to narrow my choices down for the shop. And then if we are talking dress patterns, well that really is an impossible question! I love all the designers that I have in right now. I would really love to sew more clothes for myself. I could sew a whole wardrobe from what’s in my pattern drawers!
What are your ambitions for Backstitch?
At the moment I am just taking one day at a time. I would like to keep growing the pattern side of things as I feel Backstitch is becoming a real destination shop for patterns, and on the fabric side I am hoping to move into dress fabric more, but at the moment I don’t have the time to sort this out. In September my eldest boy starts school, and I will be getting some dedicated ‘Backstitch time’ in my week… a whole day to devote to the shop. I am really looking forward to getting my teeth stuck in. And the grand plan? One day I would love a light and airy bricks and mortar shop where we can run classes and I can meet my customers face to face. In my dreams it has a sunny (because we are famous for sun in this country) cobbled courtyard where we can drink coffees and natter about sewing.
How much would I like to live near to that fabric shop with a cobbled courtyard?! Thanks Alice – sending you lots of Very Berry good wishes for the future of Backstitch.
And now to the giveaway…
All you need to do is pop round to the Backstitch shop and answer this simple question:
Which of the Hurricane bundles – Mute/Pastel/Berry/Haybale/Neutral – would you like to win, and what would you make with it?
Extra entries will be awarded to anyone following Backstitch on Twitter, Backstitch on Facebook or on the Backstitch blog – but you must leave a separate comment for EACH follow, to make it easier for me to count up! So basically that’s up to 4 comments per person.
If you are a ‘no reply’ or ‘anonymous’ comment-leaver then I’m afraid your entry will not be included in the draw – it’s just so difficult to track down winners when I don’t have an email address – I do apologise for that (you could always include your email address in your comment if you want to make certain).
The giveaway is open to anyone, anywhere, but a winner from outside the UK will be responsible for the cost of postage.
The giveway will clost at midnight (local time) on July 31, and the winner will be announced on Monday 1 August.